Most coaching resources are built for boys. Her Game Guide is the series that fills the gap — ten books covering every stage of girls' and women's football, from first kick to senior game.
They're not leaving because they stopped loving the game. They're leaving because something in their experience of it stopped working.
Girls aren't boys. They develop differently — physically, psychologically, and socially. A coaching approach designed for boys will miss them in three ways at once.
Girls face a 2–3× higher ACL risk from age 12. Puberty hits two years earlier and without the testosterone surge that stabilises boys. Most coaching courses don't mention any of it.
Girls process error differently. They personalise criticism, ruminate on mistakes, and withdraw when the social environment feels unsafe. You can be an excellent coach and still lose her — without knowing why.
2.7 million girls play football in England. The resources available to the coaches who serve them haven't kept up. That's not acceptable. Her Game Guide exists because it needs to change.
The problem isn't the coaches. The problem is that almost every resource, course, and manual in grassroots football was designed with a male player as the default. Her Game Guide was built from scratch with girls at the centre — because that's what she deserves.
Her Game Guide was built by a grassroots coach who has sat exactly where you're sitting — staring at a session plan written for boys, trying to make it work for a group of girls who needed something completely different.
Every book is grounded in real peer-reviewed research, built around the FA Future Fit pathway, and written for the pitch — not the classroom.
"Finally a resource that actually talks about coaching girls as girls — not just a repackaged boys' manual. I wish I'd had this when I started."
You don't need to read everything at once. Start where your coaching is today and build from there.
Start with the free five-point resource — research-backed things every girls' football coach should know. No cost, no commitment.
Download free →Pick the book that matches where your coaching is right now — by age group, format, or stage. Every book stands alone.
See the series →Session plans, drill banks, research, and toolkit resources — everything ready to use next session.
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Foundations, mindset, and what girls actually need from you before you think about tactics.
The biggest overhaul of grassroots football in a generation — explained for coaches of girls.
What girls aged 4–6 actually need before they step onto a pitch — and why Play Phase matters more for girls.
The most important session you will ever run. The entry point into football, built for girls.
Rapid technical growth and the first real emergence of self-awareness in sport.
Tactical thinking emerges — and so does a sense of self. The stage where coaches have the most influence.
The most critical stage. Puberty. Dropout risk. The book you can't afford not to read.
The full game. The full person. The full responsibility. Mid-adolescence demands a different kind of coaching.
Adult women bring their full lives to the pitch. Their history, their bodies, their confidence — all of it arrives with them.
The most overlooked player in girls' football — finally given the resource she deserves.
Dropout doesn't usually happen loudly. There's no big argument, no dramatic moment. She just stops coming. And if you ask her why, she probably won't be able to tell you.
Most coaches who lose girls don't know what they missed. That's not a failure of character. It's a failure of the resources available to them.
You'll know the signals, have the tools, and build the environment that keeps her coming back week after week.
Physically, technically, and socially — her development is coached deliberately, not accidentally.
No more adapting boys' resources and hoping they fit. Everything built specifically for her game.
Girls who have a positive experience at 9–11 are three times more likely to still be playing at 16. The work you do now is the work that matters most.
Every Her Game Guide book follows the same structure. Once you've used one, you know how to use them all.
Every dimension of coaching that age group — physical, psychological, tactical, social, and safeguarding.
Complete, ready-to-run training sessions designed around the development stage — not lifted from boys' football.
Drills and practices aligned with what girls at that stage actually need — technically, physically, and emotionally.
Printable, practical tools — player reviews, communication guides, session planners — built for grassroots reality.
Every technical and developmental term explained — use the language confidently with parents, clubs, and the FA.
Every book cites the science behind it — so you know this isn't guesswork, and you can go deeper if you want to.
Ewie is the Her Game Guide AI assistant — a coaching companion who knows the full series and is always available. Ask her anything about coaching girls' football. She talks like a teammate, not a textbook.
My U10 player seems less coordinated than she was last season. Should I be worried?
Honestly? This sounds like a growth spurt, not a problem. Girls hit their peak height velocity around 11–12 — their bodies grow faster than their coordination can keep up. She needs patience and the right warm-up, not more pressure. Has she grown noticeably this season?
Four books available now. More publishing throughout 2026. Start wherever your coaching is today — every book stands alone.