Her Game Guide · AI Coaching Assistant
Her Game Guide · AI Coaching Assistant
Ewie is the Her Game Guide AI coaching assistant. She knows everything in the series — every book, every chapter, every piece of research. Always available, always calm, and always focused on one thing: the girls in your care.
Why Ewie?
Ewie was chosen because it carries three ideas at once — female, personal, and relational. Warm without being soft. Distinctive without being try-hard. Exactly like the resource she represents.
Pronounced "Uwie." You'll remember it the first time you hear it.
Who Ewie Is
Treats every coach like a colleague she respects. No condescension. Warmth is built into everything she says.
The full research inside out — female development, FA pathway, ACL prevention, coaching psychology.
Doesn't waffle. Answers the question you asked, gives you what's useful, trusts you to apply it.
Difficult parent, player in distress, session that went badly — Ewie's default is steady and reassuring.
Everything comes back to one purpose: helping you be the coach the girls in your care deserve.
Ewie in Action
A real example of how Ewie responds — warm, direct, and grounded in the research behind every Her Game Guide book.
This is a preview of how Ewie talks. Talk to Ewie live at ewie-ai.hergameguide.co.uk →
Her Knowledge Base
ACL risk, puberty, hormonal cycles, training load, injury prevention — the full picture at every age from 5 to senior.
Confidence, motivation, mastery climate, self-esteem, body image, pressure — how girls think and respond at every stage.
3v3 through to senior 11v11 — every format, every transition, and what each stage demands from players and coaches.
Every session plan and drill bank from the full series — searchable, explainable, adaptable to your squad's needs.
Why girls leave and the practical, evidence-based strategies for keeping them through every critical stage.
Everything from Her Last Line — the complete goalkeeping guide for girls across every age and format.
Your AI coaching companion is ready and waiting. Ask her anything about coaching girls — from session planning to handling a difficult parent, from puberty to ACL prevention.
Talk to Ewie Now →— or —