Your girls deserve coaching built for them.
Most coaching resources were built for boys. Her Game Guide is different — research-backed, girls-specific, written for the grassroots coach who wants to do it right.
The environment you create is the single biggest factor in whether a girl stays in the game.
Most coaches of girls are working with the wrong tools.
The vast majority of coaching resources, qualifications, and methodologies in football were developed for and around the male game. Applying them to girls without adjustment creates a gap — between what you are doing and what your players actually need.
You don’t have the right resources
Generic coaching manuals, FA courses built around the male game, session plans that treat girls as smaller boys. None of them explain why girls respond differently — or what to do about it.
You know something isn’t working
You can feel it. The way a girl shuts down after public criticism. The player who stops coming and you’re not sure why. The session that worked perfectly with your boys’ team but fell completely flat.
These girls deserve better
Girls’ football is growing faster than at any point in history. The girls in your squad are part of something extraordinary. The coaching they receive right now shapes whether they stay in the game for life — or walk away at thirteen.
The real villain: a system that was never built for her
Girls’ football doesn’t need better players. It needs better-informed coaches. The dropout cliff, the confidence crisis, the ACL epidemic — none of these are inevitable. They are the predictable result of applying boys’ coaching to girls’ development. Her Game Guide exists to change that.
Her Game Guide is your coaching companion — not your instructor.
Ten books. Every age group. Every format. Every developmental stage from pre-football play at four years old through to senior women’s football. All of it built on research and written for the grassroots coach who wants to do right by the girls in front of them.
This isn’t theory for its own sake. Every page connects the research to what it means for you on a Tuesday evening in October with eight girls who’d rather be doing cartwheels.
“I’ve been coaching girls for three years and nobody ever told me any of this. The chapter on confidence alone changed how I give feedback. Two players who were drifting away from the squad are back every week.”
Three steps to coaching her better
You don’t need a qualification upgrade or a coaching overhaul. You need the right knowledge, applied at your next session.
Start with Book 1 — free
The First Whistle gives you the foundation — the research, the philosophy, and the practical framework. Every grassroots coach of girls should read it. It’s free.
Download free →Get the book for your age group
Each book is built for a specific age group and format — from 3v3 to 11v11. Find yours, read the chapters relevant to your squad, apply what matters.
Browse all books →Coach differently at your next session
Every book includes session plans, research insights, coach notes, and practical tools you can use immediately. Not theory for later — tools for now.
See what’s inside →Start with The First Whistle — no catch, no cost.
The first book in the Her Game Guide series is free for every grassroots coach. It covers the research, the philosophy, and the practical foundation you need before you coach your first girls’ session.
- Why girls’ football is genuinely different — and why it matters
- What girls need from a coach that boys don’t
- The ACL crisis and what you can do about it from day one
- How to build a coaching philosophy that keeps girls in the game
- Your first session, your first season — a complete guide
Ten books. Every age group. Every format.
Browse full series →The First Whistle
The research, the philosophy, the practical tools — everything you need before you coach your first session. Free for every grassroots coach.
Future Fit: The New Game
Every format from 3v3 to 11v11. The rules coaches most commonly get wrong. The philosophy behind every change.
Her First Play
Before she learns to play football, she needs to learn to love it. Sessions built around play, belonging, and the golden window of motor learning.
The First Kick
The most important session you will ever run is their first one. Everything you need to make it brilliant.
Finding Her Feet
Six to nine is the golden window for motor learning. How to coach with guided discovery, build friendships, and plant confidence that lasts.
Growing Her Game
Size 3 ball. No offside. Tactical thinking arrives. Team culture becomes the number one retention driver.
Her Changing Game
The most important book in the series. PHV. The confidence crisis. ACL prevention. The menstrual cycle. The dropout danger zone.
Her Full Game
Tactical systems. Breast health. Talent pathways. The full game — and the full person.
Her Game Her Way
She is not your project anymore. She is her own. How to coach adult women and build a culture they choose to stay in.
Her Last Line
She stands alone. She saves everything. She deserves her own book. Every age group, every format, every technique.
For the girl in your squad.
Without the right approach, she walks away.
Girls don’t leave football because they stop loving it. They leave because the environment around football stops working for them. The dropout cliff between eleven and seventeen is not inevitable — it is the predictable result of coaching built for a different player.
- Confidence drops 30% during adolescence — and the wrong coaching environment accelerates it
- Public correction, comparison, and authoritarian coaching drive girls away faster than they do boys
- A coach who doesn’t understand PHV misreads regression as attitude and applies pressure instead of patience
- A girl who loses social belonging in her team will find a reason not to come back
She stays in the game
Girls who experience the right coaching environment at the critical ages are significantly more likely to play for life. You are that environment.
She grows in confidence
The mastery climate, private correction, and process-based feedback you will learn creates the conditions for confidence to build — not erode.
She stays injury-free
The 12-minute neuromuscular warm-up you will learn from Book 5 reduces ACL risk by up to 64%. That is one of the highest-impact coaching interventions available to you.
Meet Ewie — your girls’ football coaching companion.
Ewie is the Her Game Guide AI assistant — trained on girls’ football research and the HGG book series. Ask her anything about coaching girls: session plans, age-appropriate development, ACL prevention, the FA Future Fit pathway, how to handle a confidence crisis, what to say to a parent on the touchline.
One of my U12 players has been really inconsistent lately — great last season, struggling now. What’s going on?
This is really common at U12 and almost always has one explanation: Peak Height Velocity. Her body has grown faster than her muscles can keep up with...
Start today. It’s free.
Book 1 — The First Whistle — is free for every grassroots coach. Download it now and start your next session differently.