Research-backed coaching resources · Girls' & Women's Football
Built for Her
Game
For the Love of Her Game
Ten e-books written specifically for coaches of girls' and women's football. Grounded in real research. Built for the grassroots. From £8.99 — instant PDF download.
✓ Instant PDF download · ✓ No subscription · ✓ Written for grassroots coaches
The Problem
Girls Are Leaving.
This Is Why.
Different Minds
Girls process feedback, social dynamics, and pressure differently to boys. A coaching style built for boys will miss her entirely.
Different Bodies
Puberty, ACL risk, hormonal cycles — girls' physical development follows a completely different timeline. Coaches need to know this.
Different Motivations
Girls stay in sport for connection, identity, and belonging. Coaching that ignores this loses them — quietly, and for good.
A System That Hasn't Caught Up
FA coaching education is improving — but the gap between what it covers and what girls need is still wide. Her Game Guide fills it.
Girls are not leaving because they stop loving the game. They are leaving because something in their experience of it stops working for them.Her Game Guide — Core Purpose
"Finally a resource that actually talks about coaching girls as girls — not just a repackaged boys' manual. I wish I'd had this when I started."
Sarah M. — Grassroots Coach, U10 Girls
Series One — The Pathway
Ten Books.
One Complete Journey.
Every stage of the FA Future Fit pathway — written specifically for the female game. Three books available now. More publishing throughout 2025.
Every coach begins here — foundations, mindset, and what girls actually need from you.
The biggest overhaul of grassroots football in a generation — explained for coaches of girls.
Before the whistle. What girls aged 4–6 actually need before they step onto a pitch.
The entry point into football — and the most important session you will ever run.
Rapid technical growth and the first real emergence of self-awareness in sport.
Tactical thinking emerges — and so does a sense of self.
The most critical stage. Puberty. Dropout risk. The book you can't afford not to read.
The full game. The full person. The full responsibility.
Adult women bring their full lives to the pitch. This book meets them there.
The most overlooked player in girls' football — finally given the resource she deserves.
What Makes Her Game Guide Different
Not a Course. Not a Rulebook.
A Companion.
Research-Backed
Every claim grounded in the real science of girls' physical, psychological, and social development. Not opinion. Evidence.
Pathway-Aligned
Built alongside the FA Future Fit pathway — every book sits where your coaching journey sits, from 3v3 to senior football.
Written for Real Coaches
No jargon. No lectures. Plain English that respects your time — and gets you to the pitch with what you need.
Female-Specific
Not boys' coaching with a different cover. Built from the ground up for the specific realities of girls' and women's football.
Practical Every Session
Session plans, drill banks, toolkit resources, and templates in every book. Tools you can use on Tuesday evening.
Warm, Not Preachy
Her Game Guide never talks down to coaches. It meets you where you are — without making you feel like you were doing it wrong.
Inside Every Book
Everything You Need.
Nothing You Don't.
Every Her Game Guide book follows the same structure — so once you've used one, you know how to use them all.
11 Chapters
Covering every dimension of coaching that age group — physical, psychological, tactical, social, and safeguarding.
4 Session Plans
Complete, ready-to-run training sessions designed around the development stage — not lifted from boys' football.
Full Drill Bank
Drills and practices aligned with what girls at that stage actually need — technically, physically, and emotionally.
4 Toolkit Resources
Printable, practical tools — player reviews, communication guides, session planners — built for grassroots reality.
Full Glossary
Every technical and developmental term explained — use the language confidently with parents, clubs, and the FA.
References & Research
Every book cites the research behind it — so you know this isn't guesswork, and you can go deeper if you want to.
Meet Ewie
Your AI Coaching
Companion
Ewie is the Her Game Guide AI coaching assistant — now live and ready to talk. Ask her anything about coaching girls' football. She knows the full series, and talks like a teammate, not a textbook.
Ready to Be the Coach She Needs?
Three books available now. More publishing throughout 2025. Every book stands alone — start wherever your coaching is right now.
✓ Instant PDF download · ✓ No subscription · ✓ Secure checkout via Gumroad